The Apprentice Blog::Martha's Apprentice
It has started. The new seasons of The Apprentice, and thus the Apprentice Blogs are up and rolling.
On Sept 21st, Martha started the ball rolling with a book development task that had the creatives (team Matchstick) vrs the corporates (Primarius). Each team created a kid's book - rewritting a fairtale and having it illustrated and bound. The test was reading it to a focus-group of kids. Primarius rewrote Hansel and Gretel in rhyme with the kids sneaking out of the house into the New York streets. Matchstick did their own version of Jack and the Beanstalk with Jack going down under the sea rather than up. Matchstick won, and their book is now available from Amazon. Primarius lost and their PM, Jeff, was fired for taking on too much and not listening to his team when they pointed out big flaws in what he was doing.
Check it out!
(Boynton Beach, Fla.) Real Estate Broker -- I abandon fear, think outside the box, approach business creatively and will rise to the top. 
(Des Moines, Iowa) Sales Executive -- I'm sharp, diplomatic, and my energetic personality is unparalleled. 
Jennifer C.'s Commentary
Katrina's Commentary
Raj's Commentary
Troy's Commentary
Comments