You Thought The Donald Was Tough - The Martha Spinoff

NBC just announced that Martha Stewart will be hosting her own spinoff of The Apprentice when she gets out of prison.

Casting for both “The Apprentice 4” and "The Apprentice: Martha Stewart" begins immediately in 27 cities nationwide.  Open casting calls run from Jan 29th - Feb 26th. 

Candidates encouraged to apply should be creative, entrepreneurial, versatile, media savvy and articulate. They also should have expertise in technology, design, television, publishing or merchandising and possess good business acumen. Application & more details are available at NBC.com

"The Apprentice: Martha Stewart" will retain the general format of the original series including weekly eliminations, however, the style and feel of this new show will be tailored to Stewart’s personality and brand identity. The tasks will be centered around Stewart’s areas of expertise: media, home renovation, entertaining, design, merchandising, technology and style.

"Martha has her own empire, which has a different look and feel," Mark Burnett said and Stewart will bring her own sensibilities and creativity to the elimination process.

The show will be set in New York or Connecticut, the base of the domestic diva's Martha Stewart Living Omnimedia. It will have 16 to 18 contestants competing at tasks designed by Stewart to test business acumen, with the reward being a one-year job at a salary of $250,000 U.S.

As for arguably the most well-known aspect of the show – the catchphrase used to disqualify losing contestants – Trump said that Stewart will not utter "You're fired!" at the end of every episode.

"She's probably going to use a different expression," he said.

"Mark and I have always admired her," Trump said. "She's a very brave woman. She's built a multimillion-dollar empire. It was an easy decision. We think this will be an absolutely tremendous success."

Called The Apprentice: Martha Stewart, the show will air on NBC. It's not known if Global, the Canadian carrier for the Trump-hosted series, will pick up the Stewart version. But we do know there will be a Martha Apprentice Blog coming.

“NBC is delighted to be working with an iconic, self-made, business woman such as Martha Stewart, a true entrepreneur who transformed a small catering business into a world-renowned empire,” said Zucker, President, NBC Universal Television Group. “The series will be infused with Martha's celebrated grit and savvy as she offers others a chance to aspire to turn their dreams into hard-won reality.”

“I am thrilled to be able to offer my good friend Martha the opportunity to join me in the success of ‘The Apprentice,’” said Trump, Executive Producer, “The Apprentice.” “As an executive producer, I’ll be rooting for amazing ratings but most of all, I hope she has as much fun as I do with this venture.”

“Martha Stewart is an American icon and was the world’s first self-made female billionaire,” said Burnett, creator and Executive Producer, “The Apprentice.” “Donald Trump gives thousands of Americans the opportunity to apply to learn from and work for the most dynamic real estate tycoon in the country, while Martha Stewart offers her wonderful creative vision and expertise in the worlds of television, publishing and merchandising. This diversity of opportunity for both viewers and applicants will take our franchise to new heights.”

“Martha has a unique ability to spot and nurture talent – as evidenced by the incredible team she built at MSO,” said Susan Lyne, President and CEO of Martha Stewart Living Omnimedia. “We will welcome the winner of “The Apprentice” search to the MSO family in this dynamic period for the company.”

Stewart is scheduled to be released from custody in March, when she completes a five-month sentence for obstructing justice. Last year, she was convicted for lying about her reasons for dumping shares of ImClone Systems stock in 2001, right before the price plunged.

Burnett stressed that the deal for her show was worked out before she entered prison, since Stewart's sentence prevents her from conducting business while in jail.

"Since the last four months, Martha's been incarcerated and has given no input," he said.

If you are applying to be Martha's Apprentice - we'd love to hear about it!  Let us know how it goes.

Comments

[Denise Coppedge]

I am very talented and wonderfully creative. My emageination is out of this world, but senceable. I have the inter drive in my heart and soul. I would do anything to be a part of Martha Stewart's Grand and intoxicating spinoff with The Donald.

I want the chance of a life-time, Make it be me. You need to meet me and I would love to me you.

[Editor's Note] You can get the details on how to apply, the Application Form and check out the Casting Dates at NBC.com

[Amir]

i think martha is a poor teacher. i think her tagline is going to be;

"You're screwed!"
"You're under arrest!"

and the list goes on.....

[Carolyn M]

Martha has changed the way the face of America looks at all things domestic! No one will ever know for sure what really happened, and shame on anyone who is being a unfairly judgemental! If Martha were a man, I do not believe any of this fuss would have happened!
I say Go for it Martha, come back better and stronger, and more savy! I for one look forward to watching her new show! Hip hip hurray for strong, and smart women everywhere! ~ Carolyn M.

[Show Hip! Hip Hip Every Where!]

Show Hip! Hip Hip Every Where! Carolyn M for strong, and smart women everywhere! Show Hip! Hip Hip Every Where!

[All Domestic!]

Others will never know for sure what really happened! But, Carolyn M for sure knows what really happened! Martha Stewart has changed the way the face of America looks! It is all things domestic, and nothing foreign! Carolyn M. goes for Martha and beckons her to come back a man, a better and stronger man than Donald Trump, and less savvy! Carolyn M looks forward to watching his new show! Hip hip hurray for strong, and smart women, now changed into better and stronger men, everywhere! Show Hip! Hip Hip Every Where!

[Siva Nara]

I'm not sure if Martha can bring as much fun as Donold. However, I enjoy watching the show tons.

BTW, is Martha's company a good investment? Check it out in my book Dollar Wise, Penny FOolish at www.dwpf.net

Siva Nara
www.wisepen.com/blogs

[Hutch]

I wonder what her tag line will be? "You're fired!" is the Donald's, but will Martha say? Seriously, there are some wild ones going around, but I'll bet she'll say something milder, but to the point. "I have to let you go" is my choice. Like it's out of her hands.

[Tanis]

Your not a " good thing"