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January 31, 2005
Episode 3 - Trouble is Brewing
CANDIDATES PERCOLATE A GRASS-ROOTS "BUZZ" CAMPAIGN TO PROMOTE NESCAFÈ TASTER'S CHOICE
The 16 remaining hopefuls are tasked to create a PR campaign for instant coffee. One team becomes very angry with a lazy member and another candidate makes a decision that has permanent ramifications and leaves everyone in a state of shock. In the boardroom, the buzz eventually wears off as Donald Trump fires another candidate.
03-02-2005 9PM
[Warning definite spoilers below]
The drama builds in the opening minutes of the third episode of NBC's "The Apprentice" as one candidate confronts his/her team about wanting to quit the competition. After an emotional decision is made, Donald Trump equips teams "Magna" and "Net Worth" with $75,000 each to orchestrate a grass roots pr campaign to create buzz for premium coffee brand Nescafè Taster's Choice.
In his task delivery, Trump jokes, "The largest food company in the world is called Nestlè (owner of Nescafè). Nestle is worth more than $100 billion. That's $96 billion more than I'm worth and I'm not happy about that."
During the task one team struggles with their overall creative vision and falls behind schedule, while the other team bonds together to create a truly innovative, breakthrough campaign. Back in the boardroom, a technicality and a fatal decision causes the demise of one of this season's most promising candidates.
" 'The Apprentice' contestants developed some really creative ideas to showcase the great taste of NESCAFÈ TASTER'S CHOICE to New Yorkers," said Marty Sharkey, NESCAFÈ TASTER'S CHOICE marketing manager. "This week fans of the show will be surprised to see that NESCAFÈ TASTER'S CHOICE can be enjoyed in more ways than one. Viewers should also look for a special invitation to enjoy NESCAFÈ TASTER'S CHOICE in the comfort of their own homes."
Note: Nestlè is running a contest that opens Feb 3rd 10pm EST - Details
So the question is: Who's quitting??
Posted by Lex in Episode 03 - Trouble is Brewing, Television | Permalink
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Comments
Ha ha, finally seems like one of the street smart is going home.
Posted by: U Patel | January 25, 2005 04:37 PM
In episode 3....a member of Net Worth will quit.
Posted by: D West | January 28, 2005 01:02 AM
I would at least be professional enough to refrain from the nasty langauge that is being used by these people! What gives?
Posted by: Carolyn M. | January 28, 2005 11:18 AM
Love the show...normally. Where did these people come from? I wouldn't want to know any of them, let alone work with them. Fire all of them.
Posted by: Kris V | January 28, 2005 11:56 AM
where did they get these people they are the worst yet, I think the people who interviewed these Contestants should be fired
Posted by: elaine | January 28, 2005 01:22 PM
The simple things that makes us to come back and stay again where left out.
At the check in: polite,clean environment,clean room, room in good working conditions, trash cans.
Check out: Continental breakfast, newspaper,
I dont know the price that was paid to stay at one of this rooms. We all know paint odor is strong and it can still be smelled after a week, but I guess it had to be done. "Verna had the attitude she had, because of all the complaints from Michael."
Michael shoul've not closed the door where there were people painting in a small room.
They all need to shape up...very quick....
Posted by: J.R | January 28, 2005 01:44 PM
They didn't pay anything to stay at the hotel. The guests were found on "the streets"... and offered a free nights stay at a hotel in exchange for rating it.
As for the paint... I'd much rather smell new paint than old mold.
Posted by: Cool | February 1, 2005 01:35 AM
is it just me or john sounds like vince vaughn?
Posted by: Amir | February 2, 2005 05:35 AM