11 October 2004

Win a trip to The Apprentice 2 Live Finale

Both QVC and P&Gare offering chances to win a trip to The Apprentice Finale on Thursday December 16th.

To enter QVC's contest simply go to their site and entry. Winners are made from a random draw of all entries. The deadline is Sunday Oct 17th.

To enter P&G's contest you need to include "your innovative launch event" idea, in under 100 words, for Crest Whitening Expressions - Vanilla. "Entries will be judged on the following criteria: originality, believability and “fit” with the overall marketing objective: Launch Crest Whitening Expressions Refreshing Vanilla Mint in New York City." The deadline is Friday October 15th.

Great way to get some free marketing ideas.

So, even though we aren't giving away a free trip to the show:

  • Which launch did you think generated more buzz?
  • What would you have done for "your innovative launch event" for Vanilla Mint flavoured toothpaste?

    • Posted by Lex in Episode 03, Episode 05, Television, Water Cooler | | Comments (1) | TrackBack (1)

    27 September 2004

    By The Skin Of Their Teeth - Episode 3 Summary

    Episode Summary807338 Challenge: to create the most buzz through a promotional campaign for new Crest Vanilla Mint toothpaste.

    Project Mgrs: Apex - Elizabeth, Mosaic - Kevin.

    Immune:
    Kelly

    Results: Apex went over their $50,000 budget.

    Winners: Mosaic won
    Reward: dinner and cruise on the Queen Mary 2.
    Immunity for next episode:Kevin

    Into the Boardroom:
    Elizabeth brought
    Stacie J & Maria

    Fired: Stacie J

    Don't miss the Comments on Episode 3 posted after the airing.

    The official detailed summary of this episode is available at NBC's Official Site and Yahoo's Apprentice Site

    Posted by Lex in Stacie J., Episode 03, Episode Summaries | | Comments (0) | TrackBack (6)

    Rules of the Game - The Toothpaste Challenge

    Dossier_3
    Interesting points of note:

  • Team "must" work with Crest's existing PR firm - DeVries Public Relations Firm.
  • Seed Money: $50,000

    Read Madeline de Vries' Viewpoint Article on the challenge.

    • Posted by Lex in Episode 03, Rules of the Game, Television | | Comments (0) | TrackBack (0)

    13 September 2004

    Episode 3 Preview - Send in the Crowns

    The two teams vie to create the most "buzz" in New York City for the newest flavor of Crest toothpaste with everything from cash giveaways endorsed by flamethrowers to cavity-free baseball catchers. Big ideas are crushed when one team learns the lesson of "the devil is in the details," and no one is safe in a high wire boardroom.

    09-23-2004 9:00PM & 09-25-2004 8:00PM

    Posted by Lex in Episode 03, Episode Summaries, Television | | Comments (43) | TrackBack (0)