It has started. The new seasons of The Apprentice, and thus the Apprentice Blogs are up and rolling.
On Sept 21st, Martha started the ball rolling with a book development task that had the creatives (team Matchstick) vrs the corporates (Primarius). Each team created a kid's book - rewritting a fairtale and having it illustrated and bound. The test was reading it to a focus-group of kids. Primarius rewrote Hansel and Gretel in rhyme with the kids sneaking out of the house into the New York streets. Matchstick did their own version of Jack and the Beanstalk with Jack going down under the sea rather than up. Matchstick won, and their book is now available from Amazon. Primarius lost and their PM, Jeff, was fired for taking on too much and not listening to his team when they pointed out big flaws in what he was doing.
Check it out!
2/12 -- "I'm a trained killer - in business."
4/12 -- "I think street-smarts are more important than book-smarts but luckily I have both."
1/12 -- "I'm a ruthless business woman with a Southern sense of charm." 
3/12 -- "There's no account I can’t penetrate, and no client I can't close."
2/11
-- "PHD, MBA, BA, to me it’s all BS. Street smarts are where it's at."
2/11 -- "A woman that claims she doesn't use her sex appeal to sell, simply hasn't learned how to use it to her advantage."" 
4/10 -- "I'm aggressive, I'm feisty, I'm loyal and I never take no for an answer."
3/9 -- "I'm going to crush my competition and I'm going to enjoy doing it."
1/8 -- "I will not stop until I win." 
1/7 -- "Trump is going to pick me because I'm the smartest, the brightest and the best looking."
1/6 -- "I'm younger than all of them, but I'm underestimated."
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